Fedafi - Wordpress Plugin for RSS

UPDATE >> 23rd Dec 2006
We thought what the hell, why not take on Feedburner, looks like they’ve had their own way for long enough, so we are launching a Wordpress Plugin, which styles, tracks and allows you to monetize your RSS feed - all for free!

With this weeks launch of the latest version of Fedafi we sent out some demo accounts to some key industry and business people. The feedback has been great, so a big thanks to all who took time out of their busy schedules to take a look and play for a while.

A couple of comments echoed something we’ve heard from users, comparing Fedafi to Feedburner.

Okay, but we are two guys working from a ‘garage’ in Glasgow, self-funding the launch, Feedburner is a VC funded corporation probably with a bevy of PR and marketing staff who’ve been around for 3 years and I’m guessing deep pockets. So, not a lot in common there.

As for our respective products there are some major differences too:

• Fedafi creates RSS feeds as well as styling and tracking external feeds
• Fedafi installs on your domain, it’s not a central application that gives you a user account
• Fedafi lets you have full control over feed styling, brand it for your business
• If our server dies it has no impact on your feeds or data
• Fedafi lets you create, style, track unlimited feeds
• We don’t have access to your metrics, only you do
• If your site doesn’t already have an RSS feed then Feedburner is no use to you, Fedafi on the other hand is

We didn’t set out to take on Feedburner head to head, we wanted to give people a product that gives webmasters and marketers full control over RSS in a simple non-technical way and that includes their external feeds such as those created by their blog.

So, we do some similar things to Feedburner, but we do them in different ways and we also provide a host of other features that are not available on Feedburner, just like they have features we don’t provide, such as feed advertising. We have great respect for the Feedburner guys, they’ve built a large loyal user base, have a great product and we haven’t set out to ‘crush’ them, that would be crazy. I think we do things very differently, we set out to help those who wanted to create their own RSS channel easily, do so.

We know people will draw comparisons and that’s okay, we know we’ve got a long way to go and we are getting there. We also know we have a product that can help every single webmaster squeeze more out of their marketing effort.

Those people who ‘get it’ are already using RSS to drive traffic and sales, creating channels for communication, distributing content to a wide variety of devices and much more by creating their own RSS feeds.

When IE7 gains traction every webmaster who is serious about marketing will want the little orange RSS graphic to show in the address bar of their site and that’s the real power of Fedafi.

Fedafi allows everyone to get the little orange graphic, no blogging required.